If your developers spend time copying data from database to Excel so you can make a decision then you need analytics.


To beat a competitors, use advanced data processing and analysis technologies. Based on them you can forecast LTV, churn rate and other metrics, build in-game recommendation systems, personalize content and segment players. Big Data is the foundation of those possibilities.


Modern companies use machine learning for optimization of user acquisition costs, tuning of game monetization, relevant content recommendations and increasing user LTV.


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